Need to cool down?
Summer's perfect antidote - an ice lolly. But if you're in the business of selling them, how do you make your audience want to dive into the image and enjoy that chilly goodness?
Ice is a great medium to convey cold, and as you know, I am all about the story. Here I have taken the main ingredient (cherries) and frozen them in a tray of ice, which I then broke up to create a background for the lollies. This tells the customer the flavour, and gives the subject a beautiful textured background, which adds interest to the scene.
When shooting with ice cream and melty food, it's very important to set the camera and props up before adding the main ingredient as you don't have much time. Get your settings right, and make sure you know exactly where to place your subject (I used a book sized to fit the frame and substituted the ice tray for it when I was ready).
Shot with Canon EF 100mm 2.8 macro lens on Canon 7D M2
A Wedding Breakfast