What do I mean by that?
Being intentional means thinking about what story you want to tell and what mood you want to evoke in you image. For instance, here I've dug deep into autumn - there's no mistaking that, but let's analyse how this was achieved.
Firstly by choosing seasonal veg, for everyone associates pumpkins with October and Halloween. This is supported by the brown and yellow leaves, as though blown on to the table in an autumn gale, and the deep shadows, reminding us that the days are shortening.
Autumn is the season of decay, of reds, and golds, of warm food and even the wooden background evokes a cosy feel.
Next time, I'll talk about creating a winter mood.
I was working on some breakfast cereal shots the other day, and decided to play with my colour variations to create two moods. The styling is largely the same, using analogous colour schemes, but I wonder if you have a preference between the two: one light, airy and serene, the other bolder, moodier and Bohemian.
As a photographer, I shoot according to my client's brief, bringing your vision to life through clear communication, creating content that will be consistent with your Brand Story, but still fresh.
Initial questionnaires, discussion, mood boards and test shots are intrinsic to a successful collaboration.
I'd love to work with you to create beautiful content that tells your unique story, and invests your customers in your Brand.
Need to cool down?
Summer's perfect antidote - an ice lolly. But if you're in the business of selling them, how do you make your audience want to dive into the image and enjoy that chilly goodness?
Ice is a great medium to convey cold, and as you know, I am all about the story. Here I have taken the main ingredient (cherries) and frozen them in a tray of ice, which I then broke up to create a background for the lollies. This tells the customer the flavour, and gives the subject a beautiful textured background, which adds interest to the scene.
When shooting with ice cream and melty food, it's very important to set the camera and props up before adding the main ingredient as you don't have much time. Get your settings right, and make sure you know exactly where to place your subject (I used a book sized to fit the frame and substituted the ice tray for it when I was ready).
Shot with Canon EF 100mm 2.8 macro lens on Canon 7D M2
As a food photographer, it's my job to engender some emotion from the viewer. Generally it's yearning to eat the food on offer, or aesthetic appreciation, a desire to step into the scene; but when you bring a human element to the frame, that's when a photo can really resonate. Can't you just feel the anticipation here, the mindfulness as this dessert is contemplated - that moment before the spoon is dipped in?
Notice the bokeh effect here; softening of the backgound figure whilst keeping the foreground (those Bonne Maman desserts) sharp. This requires a shallow depth of field, so that only a narrow part of the image is in sharp focus. It's a great technique that can create a really beautiful photo.
I'd love to use my skills to tell your story. Find me through my contact page.
A Wedding Breakfast